This conversation is being recorded – Trying out TapeFailure

Well, at least it’s supposed to be recorded.

Last month I wrote a post about tapefailure, a new web analytics company that records everything a user does on your site. Down to every movement of the mouse.

They officially launched yesterday and I installed it here on wanderingstan.com. First impressions are that it looks great and very slick, but the fidelity of the recording seems shakey at times. They may still be working out bugs.

To see what a visit recording looks like, click the tape below. (Since they used the tape analogy, this is only fitting!)

It’s the “best” recording I’ve gotten so far, which isn’t saying much. But you can imagine how cool (and interesting and scary) this will be when it’s fully working.

How can I be excited about this and be infuriated at (for example) ComCast or Google recording much corser bits of personal data? Damn. There’s a real tension there which I’ll have to work out in another post.