You could rely on the so-called experts to make smart decisions for you. But experts often disagree with each other. That leaves you to pick the best expert, and that’s something you probably aren’t an expert at doing.
This post by Dilbert creator Scott Adams is fantastic. Not only is it fantastic, but it exactly reflects the way we’ve been thinking here at Lijit.
Who are the experts?
What makes someone an expert?
How can you find them?
How can you use their expertise?