Is it time for users to unionize?
I was talking with my friend
Fabian
shortly after the
recent
social revolt at FaceBook and we hit upon an amazing
parallel. Consider this:
In the early days of the money economy, workers were horribly
exploited. During the industrial revolution conditions got bad enough
that users began to form unions and fight back for their rights.
Goldhaber now suggests that we are leaving the money economy and
entering the attention economy. So are we, the content-creating workers,
also being exploited? What else do you call it when web companies are
built entirely on user-generated content, but we users are stripped of
our rights to that content by onerous EULAs and forced to endure
increasingly annoying advertisements? All the while trapped in walled gardens
which we've been locked into, and the gardeners only
listen
when we scream.
Every MySpace user I know is
absolutely sick of the advertising onslaught and would leave if they
could. But they feel trapped because they have so much content invested
there, not to mention all their friends.
Could the same techniques that brought down the robber barons also
break down the walled gardens of today's social media sites?
Is it time for unions of users?
In the last weeks I've run the idea by many folks from Boulder to San
Francisco to New York to Frankfurt. Everyone gets it immediately.
Several people are already moving forward with this idea and I look
forward to seeing how things play out. I'll keep you posted.