The internet is for gossip
There is a gossip-y connection between the history of the internet and the history of human speech. I was reminded of this by reports last year on the amazing growth of social networks, particularly Facebook.
It was generally assumed that human’s started talking in order to share information. Factual information. Stuff like, “I saw a bear, don’t go over there.” or “Let me show you how to make this new thing that I call ‘Fire’”.
Primatologist Robin Dunbar challenged this notion by asserting that gossip was the primary use case of language; the “killer app”, so to say. If you’re living in a social group with a lot of members, the most useful information you can exchange is about those other members. Knowledge of bears and fires takes a backseat to knowledge of enemies and lovers. Non-human primates share this information by grooming each other. We humans do it by gossiping. In his research, he found that “two thirds of conversation time is devoted to social topics, most of which can be given the generic label gossip.“
Note that he’s using “gossip” in a wide sense; including assurances of friendship, “catching up” on people’s lives.
Similarly, the web was originally conceived as a place where scientists could exchange scholarly papers. And it was that way, at first. But the arcane worlds of usenet and IRC, geeks were already gossiping away by the 80′s. And now, with the rise of the “Social” buzzword, you the volume of gossip online is coming to match the volume offline in speech. Americans now spend 23% of all internet time on social networks. And if you count the time that people spend texting and the non-business emails, it’s clear the total gossip-usage of the internet is much higher.
Social networks are the natural evolution of talking. No wonder no one calls anymore!
February 3, 2012: The illusion of feeling pressed for time
January 29, 2012: Tweeting for the machines
January 6, 2012: The internet is for gossip
January 5, 2012: Tech Politics: AppStore and MalWare, Steve Jobs and Gaddafi
October 17, 2011: Me as an Apple computer in 1981
February 22nd, 2012 at 18:02
Hi Stan,
Seems kind of intuitive, but who knew we spend nearly a quarter of our time online engaged in social networks! As a home-based business owner (online), it’s becoming very tedious to keep up with all the available social interaction. Some studies even now indicate that people who spend lots of time online doing social networking are more likely to be depressed than people who don’t use social networking.
I think now with the advent and push to use Google Plus, people are beginning to feel overwhelmed and simply might step back a bit. Maybe we’ll get back to using the phone again (or at least maybe text more.
If you want, you can check out how I’ve incorporated social networking into one of my websites at How to Become a Pharmacy Technician. The placement of my social interaction buttons is very subtle, but I think people know if they like what they read and want to share, they just click.
Best,
Chas