Niel Robertson wrote a much deeper post about our discussion of 0.1% for 99.9% and gives more juicy examples, such as
Recently I met with Daniel Newman and Austin Gayer who started PocketFuzz. These guys take the equivalent of $1000 dollars worth of Ableton or ProTools software or the complexity of Audacity and replicate one small (but very valuable) piece of it for the end user in flash. Using PocketFuzz, you can upload any song (that you have copyright to, ahem!!) and pick out a small sample from it, hit a button, pay 2 bucks on Paypall and have it appear on your cell phone as a polyphonic ringtone.